Top Read Blogs of 2021
1. Merchants Continue to Turn to Gift Card Sales Amid COVID-19
This blog explored the pivot of many retailers to gift cards in order to boost sales as the Covid-19 pandemic continued.
2. CardMarket Announces Acquisition of Valerian Technologies
Card Market’s acquisition of Valerian technologies attracted a lot of eyes – for good reason. By bringing additional plastic card manufacturing in-house, Card Market can streamline and expand its offerings in the gift card industry.
3. Tips on Partnering with Other Businesses for Gift Card Promotion
Collaborations can increase revenue for both brands if your partners are chosen intentionally. This blog explained how to choose other businesses to partner with to offer a gift card promotion. If you’re not sure where to start, our blog can help guide you.
4. Restaurant Revitalization Fund: What You Need to Know
This Covid-era legislation, similar to PPP loans, helped bolster restaurants affected by the pandemic. This blog offered a quick recap of the RRF, as well as the ways gift card marketing could help restaurants recoup costs incurred from Covid-related shutdowns.
5. Card Market Announces New Partnerships With Vend & Factor4, Technical Integration To Build More Value For Partners And Customers
When we decided to partner with Vend and Factor 4, we made a commitment to increasing our online gift card sales capacity. With an enhanced presence at retail point-of-sale, we’ll make it easier for merchants to quickly and easily provide gift cards to customers.
6. Card Market Recognized with “Gold Award for Vendor Excellence” at RSPA’s RetailNOW 2021 Trade Show
We were delighted by our gold award at the annual trade show of the Retail Solutions Providers Association (RSPA). Support for resellers and ISV services.
7. How to Use Email Marketing to Sell Gift Cards
This comprehensive guide to gift card email marketing helped our customers plan a multi-layered approach to reaching consumers. Check it out!
8. 4 Ways to Increase Online Gift Card Sales
Online gift card sales became essential after the arrival of the pandemic. If you see more in-person sales than online gift card sales, you may need a few techniques to increase online sales. Follow the link for our guide.
9. 4 Gift Card Ideas for Your Mom on Mother’s Day
When readers are looking for gifts for mom, they turn to the internet for help. Yep, It can be tough to buy a gift for the mom who has everything, but gift cards are a wonderful way to let her pick out the item she’d love most!
10. 3 Steps to Increasing Holiday Revenue in Your Sleep
If you don’t take advantage of the holidays to shore up revenue, you’re missing out on a major opportunity. Take these steps for easy ways to increase your holiday revenue and sail into the new year on a revenue surplus.
For More Gift Card Marketing Ideas That Stick, Read Our Blog
If you’re new to offering gift cards or want to enhance your gift card marketing strategy, reach out to us today to start designing, printing, and promoting your gift cards. To learn more about our approach (and pick up some tips), check out our blog for even more helpful articles.
